About Us

Founded in Australia in 2015, Eternity Australia Group set out to redefine how people experience eyewear. With innovation and craftsmanship at our core, we’ve grown into a family of brands — including NEXA by Eternity Australia Optical — all dedicated to delivering stylish, high-quality sunglasses and optical products that blend fashion, comfort, and durability.

From day one, our mission has been simple: create eyewear that doesn’t just protect your eyes but also empowers your lifestyle.

Our Mission

To design and deliver premium eyewear that combines timeless style with modern innovation — helping people see clearly, feel confident, and express themselves boldly.

Our Vision

To be a global leader in eyewear by setting new standards of quality, sustainability, and customer experience while inspiring confidence and individuality in every person who wears our products.

Our Values

• Innovation: We embrace creativity and forward-thinking design.
  
• Quality: Every pair of sunglasses is crafted with precision and care.
  
• Sustainability: We are committed to eco-conscious practices that protect our planet.
  
• Customer First: Your satisfaction is at the heart of everything we do.
  
• Style with Purpose: We believe eyewear should be more than an accessory — it should be an extension of who you are.