Privacy policy

Privacy Policy

Eternity Australia Optical is committed to protecting your privacy and complying with the Australian Privacy Act 1988 and the Australian Privacy Principles (APPs). This Privacy Policy outlines how we collect, use, store, and share your information when you interact with our website and services.

1. Information We Collect

Account Creation

When you create an account, we collect your name, email address, and password (stored securely using a one-way hash). We may also collect gender, birth year, and photos for virtual try-on features.

Purchases and Feedback

When making a purchase or providing feedback, we collect necessary details such as your phone number, shipping address, and purchase history, including prescription glasses if applicable.

Credit Card Transactions

We collect credit card details at checkout, including card number, type, expiration date, and billing address. This information is securely processed through third-party payment gateways. We do not store full credit card numbers—only the last four digits for identification purposes.

Customer Support

When you contact us through email, phone, or chat, we retain your contact information and communications. Survey responses may also be stored.

Third-Party Login

If you log in via third-party platforms (e.g., Facebook), we collect your name and email to create your account. We do not access or store third-party passwords.

Third-Party Payment Systems

If you use a payment system like PayPal or Afterpay, we only receive the transaction reference. Your secure payment credentials remain with the provider.

2. How We Use Your Information

• To Process Transactions: We use your information to process and fulfill orders.
• Communications: We use your email to send order updates, promotions, and newsletters (you can opt out anytime).
• Customer Support: Your data helps us respond to inquiries and improve our service.
• Marketing: With your consent, we may send promotional materials.
• Compliance: We use your information to meet legal obligations.

3. Information Sharing

We do not sell or trade your personal information. We may share it with:

• Service Providers: Including couriers, payment processors (e.g., Afterpay), and IT vendors.
• Legal Authorities: When required by law, court orders, or legal processes.

4. Data Security

We use SSL encryption for data transmission and restrict access to personal information. Physical and digital safeguards protect your information in our facilities and systems.

5. Your Rights

• Access and Correction: You may request to access, correct, or delete your personal data.
• Marketing Preferences: You may opt out of receiving marketing emails anytime.
• Data Portability: You may request a transfer of your data to another service provider.

To make a request, contact us at support@eternityaustraliaoptical.com with:

• Your full name and registered email address
• A detailed explanation of your request
• Date and signature if sending by post

6. Cookies

We use cookies and tracking technologies to improve website performance and personalise your experience. By using our site, you consent to our use of cookies in line with our Cookie Policy.

7. Scope and Policy Updates

This policy applies only to data collected through our website. Offline interactions are not covered. By using our site, you accept our privacy terms. We reserve the right to update this policy at any time. Updates will be posted on this page and it's your responsibility to review them during your site visit.

8. Contact Us

If you have questions or concerns about our privacy practices, please contact us at:

📧 Email: support@eternityaustraliaoptical.com
🌐 Website: www.eternityaustraliaoptical.com

We are committed to resolving your concerns in line with the Australian Privacy Principles.